THE  H A R D C O R E    M I S S I O N    S T A T E M E N T  

The Rejuv Medical HARDcore program is designed specifically to maximize sport performance for athletes through evidenced-based strength and conditioning practices. The HARDcore program is structured to overload each athlete through appropriate training stressors and maximize recovery through fatigue management. Our HARDcore program is implemented to do just that through the use of Phase Potentiation, which is science-based training phases in a logical sequence to achieve lasting improvements by emphasizing on certain physical characteristics. the HARDcore program is tailored specifically to meet every athletes needs through various training methods to prepare them physically for competition and reduce athletic injuries.

Our talented training staff is dedicated to providing a safe and effective sport performance training solution where our athletes are our number one priority! Our Hardcore program professionals implement safe training strategies and emphasize proper technique instruction, maximizing athletic development in a safe and challenging environment. Our unique program provides the best training solution through an integration of experts in all areas of performance including sport performance, sports medicine, orthopedics, functional medicine and fitness. By enrolling in the HARDcore program, an athlete is choosing to maximize their athletic potential through peer-reviewed, evidenced-based training methods. Our passionate and dedicated trainers with the Rejuv Medical HARDcore program will work diligently to help each individual athlete obtain their athletic goals!

Can’t come to us? No problem, we also offer our “Outreach Program” where we send our coaches to your location, offering a convenient and effective training solution. Please contact us for more information!

MEET  THE  H A R D C O R E    S T R E N G T H   C O A C H  

Isaiah McBride M.A., NSCA-CSCS, USAW-1
Director of HARDcore program

Isaiah McBride is the Director of the Rejuv Medical HARDcore program, taking over that role in November 2016. Previously, Coach McBride served as the head strength and conditioning coach for the Chinese Taipei National Men’s Basketball Development Team, highlighted by a 2014 FIBA Asia Cup silver medal finish. Living overseas in Asia, Coach McBride had the rare opportunity to work with a variety of athletes of multiple sports from youth, collegiate, professional and international levels. Additional work experience includes Facility Director with Acceleration Northwest, Head Strength and Conditioning Coach with Milligan College and Strength and Conditioning Intern with the University of Wisconsin.

Coach McBride’s passion for strength and conditioning started in his hometown of Princeton, MN where he competed as a two sport athlete playing basketball and football. After graduation, he chose to pursue that passion further by enrolling and graduating with a B.S. in Exercise Science and Minor in Nutrition from Winona State University. Dedicated in his pursuit for more educational development, Coach McBride enrolled in the Kinesiology and Sport Studies graduate program at East Tennessee State University in Johnson City Tennessee, graduating with a M.A. in Sport Physiology and Performance. A United States Olympic Training Site under the supervision of Mike and Meg Stone, Coach McBride had the opportunity to work with East Tennessee State University and Milligan College Athletics as a strength and conditioning coach. Fortunate and blessed with the opportunity to travel the world and work with athletes of all levels, Coach McBride has recently moved back home to Minnesota in order to focus on family and give back to the communities that have helped him pursue his dreams.

Hobbies include weightlifting, bodybuilding, family time and travel.


Education Background

– B.S. Winona State University: Exercise Science with Minor in Nutrition
– M.A. East Tennessee State University: Sport Physiology and Performance

Professional Career

– Facility Director at Acceleration Northwest in Ramsey, MN
– Head Strength and Conditioning Coach of Chinese Taipei National Men’s Basketball Development Team in Taipei, Taiwan
– Strength and Conditioning Coach with Integration Sport Science Academy in Taichung, Taiwan
– Head Strength and Conditioning Coach of Milligan Men’s Basketball Team in Elizabethton, TN
– Strength and Conditioning Intern with University of Wisconsin in Madison, WI


– USA Weightlifting (USAW) Level 1 Sport Performance Coach
– National Strength and Conditioning Association Certified Strength and Conditioning Specialist

Contact information:

Isaiah McBride M.A., NSCA-CSCS, USAW-1
Director of HARDcore program
Email: IsaiahM@rejuvmedical.com
Phone: 612-500-1503